Too Legit Apparel started back in 2012, long before Mr. Latimore ever imagined how far the journey would take him. At the time, it was just an idea rooted in creativity, hustle, and the belief that you can build something real from nothing if you stay consistent. Mr. Latimore began printing shirts in small batches—sometimes out of his home, Sometimes wherever he could set up—learning everything from design to production to customer service on his own.

In the early years, it was tough for him. There were times where  questioned if the brand would ever take off the way he knew it could. But with every order, every pop-up shop, every late night taught him something: growth doesn’t come overnight, but progress comes from showing up every day.

Today, Too Legit Apparel is still growing, and Mr. Latimore is proud of that. He is proud that he stayed committed since 2012, even through setbacks. This journey has been built on dedication, resilience, and a lot of faith—and Mr. Latimore is still grinding, still building, and still believing in how far Too Legit Apparel can go.